ƒÏº³ ‚¯¨æ™ Ãò½, ³–Ñ°Ñõò Àª¨Å°‘ò ƒÏ¹°³.
±ÕÅ, ¹° —×èä™İ€À ‡ª¨ À¬™,
ŠäÉÅ, ŠÓÉÅ ¶â¢™ ‘´³ ¥¹° ‘ÒÅ.
ƒò€éÆ ‘Òª¥´±Ö ‡´°€î ×ãÑ¢!
‡´°€î —°‘€Ò™‘ªè. ‡´°€î ذذÀ‘î ¶â¢è.
ƒ—°—ÆÖÒ‘Å º‘Ñ™Åşº‘³,
ƒ¹±Æ‘ ×ãѢƀ¥Æ´°‘ò —œË±Ï™é³.
×ãÑ¢ À™æ™ Ÿ°¹±Ì´€° ä™é³.
°Áİ´±Ö בàÅ À™æ™, —°‘€Ò™‘ªÇÖ,
°‘›è ØÏÅ»Æ ¶â¢€ã º‘Ñ™˜¦Æ Ÿ°¹±ÌÅ ƒÏ™òé³.
—×䵑¨äÖ ×‘àÅ À™æ™,
¹° Ÿ°¹±ÌÅ €¥Æ‘³.
¹°™‘Ò ŠşÌ —°‘€Ò™‘ª, ³–Ñ°Ñõòşº‘Ö,
—×䵑¨äÖ ×‘àÅ À™æ™,
œò ¦Ø€Æ ت¥‘Ö ş×ì תÇÖ€Ò.
‚, ƒò€éÆ ş°€×,
€î´³ şœîÖæÅ, …ÒÖ …èã
€î´³ À™æ™Å ş°€×.
—À‘Ş —°ÍÆ‘° À™æÅ,
µÅÀ ¶â¢€ã ŠÏØ° ‚Ñ×´³¥ò º‘Ñ™é‘Ñè.
³ÚÅ, µÅÀ ݹ€°şã‘¨ Ø€ãÆ‘¨Å Àíé ݹ€°è,
¹° ƒ€œ€Æ, ¹° µ¥î´€°, ¹° …€¥ÆÒ›‘Ì´€°
‚Ñ×´ş°‘¨ º‘Ñ™òé‘Ñè, Ì™ÚÅ —œËé‘Ñè.
³ ºÌ°µ‘ª¦ÆÀ‘î‘ÕÅ œÍ,
ƒÖ€Ò ïÀ‘ º‘ª¨ ¥‘ò÷‘ ƒÏ¹°‘ÕÅ œÍ.
So, there is a Global Demand for our Local Supply.
Right now, all our television programmes
are not available for the global audiences.
That is a crisis.
But the crisis is an Innovative Opportunity.
So there is a huge business potential for
indian television programmes for the global customers.
œò ¦Ø™, ƒ±Ö Ãò ñº×Å ƒÏ™é³.
ŸÀ›Ó À‘±Í ŠÏ Å—ºï ‚ÌÅ»¢Ÿ,
°Áİ´±Ö …è㠀 ¦Ø™äò
…Ò Ø¶şÆ‘ …Í€À€Æ ב›,
…Ò Ãà׳ŠבàÅ À™æ™,
€î´³ —°‘€Ò™‘ªæÅ €¥™Åº¦,
×Ñ´°´€° —ºÏ™ ƒÏ™Ò‘Å.
º€€Æ Àî±Ö ×ãÑ´³ ت¥‘Ö,
Àî±Ö 梟 Ø๳ بé³.
梟 Ø๰ ÀîŸ, µÅÀ¥Æ
—°ä×‘î ¹°€î€Æ Ş´³ بé³.
—°ä×‘î ¹°€î ޹³ بװ‘Ö,
µÅ ¯ Ãòşî ƒÏ™Å ב˿½è,
—°ÍÆ‘ÀÖ şº‘Ëبé³.
ב˿½€ã ƒİ¹³ بşé‘Å.
ÃòşîíéŠæ׀¥¹³ بé³.
ŞÚ ‚ÌźÀ‘ بé³.
For the global market, one company can not meet
all the needs of the global customers.
So, more than manufacturing, more than production,
the distribution is the key for global success.
Distribution is Marketing.
µÅÀ †Ï µ‘ª¨™ ş‘Ş™, ƒò€î™ …Ò Ì›Ö Ì‘™.
¥€Ò Áª¥‘Ë™, ´°€î ÌÑè …Ò Ì›Ö.
µÖÒ ×‘Óª¦Çò Ùƴ³×´€° …«Ì€×´³ ت¥‘Ö,
—°‘ª¥—°ÖÒ‘Å °›Å°‘ò.
Ø€Ò ŠÏ —º‘Ϫ¨ ÖÒ.
בó’ - ƒ›Óø €¥ª¦şÒ‘¨ ×¹°‘Ö,
³™ ŠÏ À‘Ñ™—ª ƒÏ™.
³ş× ƒ›Óø ¥¿»›ş‘¨ ×¹°‘Ö,
ƒòñÅ —ºÍÆ À‘Ñ™—ª ƒÏ™.
œÍ ¦Ø ¶â¢™ ב›.
‚, œò ¦Ø, °‘´°‘ş×‘¥ ‘€ÒşÆ ×‘Í Øª¥°‘Ö,
şµÑ€À€Æ ƒİ¹³ ت¥³.
‚, Àíé×Ñè, œò ¦Ø€Æ µÅ» …Ò Ø¶şÆ‘
…Í€À€Æ ×ݛבÑã‘ ‡òº³ œ¹ş°şÀ.
¿º¦òî‘, ş×ì ת ƒÏ™‘?
ƒÏ™. ù’¹± —À‘Ş şœîÖşã‘¨ Š¿º¹°Å —œË³ —‘è׳.
ƒò€éÆ ‘Òª¥´±Ö, ZEE TV, SONY ‡òì ºÖş×ì ¦Ø™è,
…ÒÅ Ãà׳Š°›ã³ ØÆ‘º‘Ì´€° —ºÏ™ ƒÏ™òé‘Ñè.
×Ñşã‘¨ Š¿º¹°Å —œË³ —‘èãÒ‘Å.
›şÉÅ ™Ö. µ‘€ã™ Ú›şã °Áâ ¦Ø ‚ÌÅ»´°‘Ö,
Conflict of Interest …ÏבبÅ.
¿º¦òî‘, ş×ì ת ƒÏ™‘?
ƒò€î™, …Ò Ì›Ö ØÆ‘º‘ÌÅ —œË׳
Ü×ãÚ ¦îÀ‘î ‘ÍÆÅ ƒÖ€Ò.
ƒ¯—¥Ñ—µª ƒÏ™.
„-—ÀÇÖ ƒÏ™.
‡ÖÒ‘ °×ÖæÅ ŸÒºÀ‘ €¥´³ بé³.
You can appoint two executives for this task.
One executive is for Global Marketing.
Another executive is for Technical Support for
Content Distribution for Global Customers.
Marketing executive's responsibility is to identify
the distributors in the different parts of the world.
The business process includes:
Initiate the communication with an introduction.
Highlight the potential.
Negotiating the contract.
Terms & conditions.
Completion of the contract.
Collection of the Payment.
Technical executive's responsibility is to provide
the content on a regular basis to the distributors.
Later these two executives will build
an independent organization to meet
the global demands of your business.
ƒ³î‘şÒ, …Ò À™æ™ ‡òî Ò‘ºÅ?
…Ò À™æ™ Ÿ°¹±ÌÅ €¥™é³.
°‘›è ØÏÅ»Æ şœîÖ€ã,
ØÏÅ»Æ ¶â¢€ã º‘љŠב˿½ €¥™é³.
³ÚÅ, º±€î¹³ ¥‘ÒÍÖ, €î´³ °Áâ şœîÖæÅ
€¥™—Àòé‘Ö, …Ò À™è
œ¹ş°‘õÀ‘ ØÏŻƀ° º‘Ñ´³ Ì¿º‘Ñè.
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